Breakthrough in the Health Industry through IP in the new area
1. IP: Definition and Business value
IP的含义与商业效益
1.1IP and IP economy
IP与IP经济
1.2 Business Value of IP
IP的商业效益
1.2.1 Business Value of IP (USA)
IP的商业效益(美国)
1.2.2 Business Value of IP (Japan & Korea)
IP的商业效益(日韩)
1.2.3 IP Business Value of IP (China)
IP的商业效益(中国)
2. Inheritance of TCM through IP and our practices
中医药IP的传承与我们的实践
2.1 IPs in TCM (traditional Chinese medicine)
中医药IP?
2.2 Our practices
我们的实践
2.2.1 Three needles: the three phases
三针传播
2.2.2 From the IP of acupuncture to the landscape of health industry
由点及面:从针灸IP到大健康产业格局
3. Future: How can IP foster the breakthrough of the health industry?
未来:IP如何助力大健康产业突围
3.1 Perspectives on the future of IP
着眼未来 如何布局
3.2 Grasp the power of the Internet
把握互联网经济与互联网IP的特点
3.3.1 Future: Original new brands
未来:大健康新生原创IP品牌
3.3.2 Future: Refueling old brands
未来:老品牌复兴与老字号IP赋能