世界针灸学会联合会

Breakthrough in the Health Industry through IP in the new area

author:孙梦晓 source:本站原创 Click:28 update:2018-12-18
  

1. IP: Definition and Business value 

IP的含义与商业效益


1.1IP and IP economy 

IP与IP经济


1.2 Business Value of IP 

IP的商业效益


1.2.1 Business Value of IP (USA) 

IP的商业效益(美国)


1.2.2 Business Value of IP (Japan & Korea) 

IP的商业效益(日韩)


1.2.3 IP Business Value of IP (China) 

IP的商业效益(中国)


2. Inheritance of TCM through IP and our practices 

中医药IP的传承与我们的实践


2.1 IPs in TCM (traditional Chinese medicine) 

中医药IP?

2.2 Our practices 

我们的实践


2.2.1 Three needles: the three phases 

三针传播 


2.2.2 From the IP of acupuncture to the landscape of health industry

由点及面:从针灸IP到大健康产业格局


3. Future: How can IP foster the breakthrough of the health industry?

未来:IP如何助力大健康产业突围


3.1 Perspectives on the future of IP 

着眼未来 如何布局

3.2 Grasp the power of the Internet 

把握互联网经济与互联网IP的特点


3.3.1 Future: Original new brands 

未来:大健康新生原创IP品牌


3.3.2 Future: Refueling old brands 

未来:老品牌复兴与老字号IP赋能